The worlds first ( circular ) consumer goods brand

offered in an affordable ( subscription ) model

made with the most ( sustainable ) materials

CLOSED LOOP, ZERO WASTE

We aim to be an example in a new phase of sustainability. By remaining owner of everything we send you and having you send us back your used items, we can close the loop and create positive impact for the planet.

ESSENTIALS

We provide you with the highest quality essentials you use on daily basis. From toothbrushes where the head is detachable and recyclable, to dispensers that are made to last a lifetime.

More info coming soon

POWDERED MONTHLY REFILLS

For your consumables, we will send you monthly refills of soap, shampoo, conditioner and much more. The packaging and the refill item itself you send back to us, so we can reuse and recycle each and every ounce of plastic.

More info coming soon

MULTI-CYCLE GARMENTS

Our garments are made to last up to 5 times longer than your regular pieces. We can achieve this by having you send us back garments after fixed periods of time so we can restore the fibers, clean, recolor and reuse.

More info coming soon

STAY UP TO DATE ON OUR PROGRESS

We are currently still in development. If you want to stay up to date on our community activities and progress, please fill in your email below.

    YOU ARE NOT WHAT YOU OWN

    We are more than mortgages, car leases and credit cards.

    These are escape drugs to not have to find real meaning in life.

    So when you understand that fast consumption is an illusion

    Then you understand that you need to create your own illusion worth living for

    (causa sui) latin – causality caused by and for itself

    You are your own (causa sui) project

    We give you the tools to escape the drugs

    So you can focus on what really matters: 

    Your own (causa sui) project

    What is your (illusion) ?

    Go to top

    This is a unique website which will require a more modern browser to work!

    Please upgrade today!

    Share